About JMCPR
“We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling”
JMCPR is a travel PR agency based in New York City — we specialize in hospitality, tourism, hotels, luxury resorts, food & beverage and lifestyle PR in small towns, big cities and on islands of all sizes.
JMCPR president and founder Jennifer Maguire has been telling stories since she was old enough to talk. And that foundation has helped to make JMCPR an award-winning travel PR agency. Current and past clients can confirm those successes, tracking back to the loyal clients from her first job. (Spoiler alert, her first job was building and managing a Kool-Aid stand as a kid.) A spotter of trends and keen observer of behaviors with an eye toward outcomes, Jennifer quickly learned that stories had the power to shape perceptions and drive decisions. This is PR.
Established in 2010 in New York City, the media capital of the world, Jennifer Maguire Communications & Public Relations takes pride in delivering a personal touch that makes a difference for clients. Forget that “lost feeling” that can happen with big agencies. We even offer potential clients a “Flash 50” consultation with Jennifer to help evaluate your PR needs and identify actionable opportunities for your brand.
The Leader: Jennifer guides all accounts at JMCPR. With more than two decades handling every facet of destination, hotel and travel PR, she has a broad range of hospitality PR experience under her belt. Her name on the door underscores her commitment to authenticity, credibility and trust – she deeply and personally understands what’s on the line when it comes to brand integrity.
The Team: Trend-tappers, media magicians and pop-culture junkies JMCPR boasts a small-but-mighty results-focused team of public relations pros in key markets across the U.S., including Los Angeles, South Florida and North Carolina. They, too, come armed with travel and hospitality insights and media relations skills honed from decades collectively handling PR for airlines, cruise lines, destinations, resorts, hotels, tour operators, restaurant brands and more.
At JMCPR, our team’s days are filled with:
Strategic PR Plan Development & Ideation
Proactive & Reactive News Bureau
Writing & Message Development
Meaningful Media Meetings
Promotions & Partnership Development
Crisis Communications
Social Media & Influencer Integration
Want to learn more about travel PR?
Learn essentials about writing skills, the travel industry and the importance of print media — with bonus public relations career advice from Jennifer Maguire and other PR industry leaders. Check out the Skift’s “The Makings of a Modern Travel PR Pro” course here.
“Travel PR, The Invisible Engine Fueling Your Travel Inspiration” is a podcast hosted by Skift featuring JMCPR president Jennifer Maguire and other travel PR experts.
Meet Jennifer
Jennifer Maguire thinks in headlines. She is President of JMCPR, an independent travel public relations agency specializing in hospitality, hotel, lifestyle and travel PR. Her forte is building integrated lifestyle campaigns that incorporate PR, targeted media relations, special events and partnerships. She is a tourism public relations expert with extensive New York, U.S., Caribbean and international client experience. Jennifer works regularly with A-list travel and consumer media to secure brand building and news-generating client coverage – including The New York Times, USA Today, Travel + Leisure, Condé Nast Traveler and dozens more. And clients? She speaks the language of hotel brands, real estate developers, chefs, tourism marketing CEOs, resort owners — and understands the goals her clients have for getting heads in beds, people on planes, eyeballs on the website and changing mindsets.
Jennifer develops long-term relationships with clients based on a track record of success. Her extensive experience developing strategic tourism programs with a creative edge is illustrated by the dozens of awards and accolades she has secured. Her background includes senior positions at top New York City PR agencies including Nancy J. Friedman PR, M. Silver Associates, Weber Shandwick, Edelman Worldwide and WordHampton.
An expert in PR, business management and team building, Jennifer is often quoted in media. A few examples: Inc. with advice about battling Zoom fatigue, Condé Nast Traveler with pro travel tips, Forbes about small business management, Fodor’s about airport lounge etiquette, The Daily Mail with packing hacks, Chicago Tribune with career advice for college grads, Campfire Circle with best practices for retaining clients and more.
A creative force and true leader with boundless enthusiasm and always a touch of humor, Jennifer and the team create results-driven communications plans and figure out “What’s The PR Story?” Jennifer builds and implements media programs based on her wide range of contacts in every category from travel to F&B to business.
A strong writer with a keen eye for news hooks and editing, Jennifer is known for her creative brainstorming tactics and making smart decisions for clients. She is featured in a podcast about Travel PR in the influential trade publication Skift and is an instructor in the Skift Travel PR education series. She regularly counsels and mentors other PR professionals on career development and was a featured speaker on the Luxury Marketing Council.
But it’s all about the clients. Jennifer has created campaigns across the map for tourism boards in Aruba, the Bahamas, Baltimore, Beverly Hills, Canada, Connecticut, Greater Fort Lauderdale, Adirondacks New York, Saint Lucia and Singapore. Tour operators include Access Trips, Lindblad Expeditions and National WWII Museum Tours. Hotels have included The Biltmore Miami, The Borgata Atlantic City, Club Med, Diamond Resorts, Gansevoort Hotel Group, Grand Hyatt New York, Hyatt Regency Aruba, Le Méridien Hotels, Sheraton Times Square, the Sheraton brand, The Plaza, Ritz-Carlton Palm Beach, Tierra Magnifica (Costa Rica), Westin Grand Central and the Westin brand. Other A-list clients: Priceline, Liftopia, Royal Caribbean and Celebrity Cruises.
A yoga enthusiast and active traveler who lives in New York City and Montauk, her adventures include summiting Mount Kilimanjaro, scuba diving in the Galapagos Islands and surfing wherever she won’t break a board. She is passionate about dog rescue, is a volunteer with Adopt A Boxer Rescue and an annual participant in A Walk on Water (AWOW) delivering surf therapy to kids with unique needs. Jennifer was a longtime New York Cares volunteer and was featured in the “New Yorkers Who Care” campaign. She was a featured blogger for The Katie Couric Show, is a featured instructor for the Skift Travel PR education series and can be found traveling, cooking and playing the ukulele on social media. Jennifer lives her professional and personal life in honor of her sister Kristie, whose life was taken in 2021 by gun violence.